How we teach
Picture, practice, check, decide
Our programmes were written by practitioners for learners who learn best by doing. The same principles run through every course, from the first spreadsheet to deploying an AI assistant.
One running case company
Every course follows the same fictional group, so data and skills carry over from one course to the next.
Learning by doing
Picture, paper example, hands-on lab, everyday case. Every lab gives a real answer that the learner checks.
Checked numbers
Every expected result on slides, in labs and in answer keys was produced by running the code.
Free tools first
Google Sheets or Excel, Google Colab, free open models, Power BI Desktop and Tableau Public. Paid tools only as optional extras that are switched off.
AI as a skill
From the first module, learners prompt an AI assistant, then check and test what it gives them.
Decisions, not just scores
Projects end in a decision with its value, a check of who is affected, and a short memo.
The running case
Digitrans Eduwealth Futuristic Company (DEFCo)
A fictional multi-division group. Each module answers one business question for one of its divisions, on one connected, synthetic data pack.
| Division | Business | Where it is used |
|---|---|---|
| Retail | Stores, app and website | Excel, SQL, pandas, churn, segments, forecasting, reviews |
| Care | Customer support for all divisions | NLP, ticket routing, chatbot, voice, LLM evaluation |
| Supply Chain | Warehouses, logistics, factory | Forecasting, optimisation, supply chain cases |
| Finance | Budgets, payables, receivables | Anomaly detection, document extraction, finance cases |
| People and IT | HR, IT service desk, procurement | Case briefs for HR, IT, procurement, R&D and sales |
Inside every chapter
- QuestionA business question opens the chapter, with a picture before any formula.
- On paperA small worked example the learner can follow by hand.
- Interactive lesson and labA guided lab in a spreadsheet, notebook or tool, with expected results.
- Everyday cases and quizShort cases from daily life, a case-company task and a quiz.
- Summary and trainer kitKey takeaways for learners; deck, notes and answer key for trainers.
Sample pages
Blurred on purpose. Full files are shared with partner institutes.
Outcomes we aim for
| Level | What it means | Programmes |
|---|---|---|
| Understand | Explains the ideas and judges claims and projects | Executive, Manager, Technical Basic, Start here |
| Apply | Uses tools to answer real questions with checked numbers | Analyst, College Basic, Technical Moderate |
| Build | Builds, evaluates and explains models and AI systems | College Medium, Technical Advanced, Diploma Blocks C-D |
| Ship and lead | Deploys, monitors and governs AI, and turns results into decisions | College Advanced, Diploma Block E and capstone, case studies |
| Get hired or promoted | Portfolio, interview readiness, role fit | Career module, role-fit report |
Built to be taught anywhere
Content is country-neutral: US dollars, fictional cities, generic sales seasons, a GDPR-style privacy law, and English throughout. Maps to each partner university's syllabus are kept separately.
Ready on day one
Eight setup tracks walk learners through installing and checking everything they need, on Windows, macOS or Linux, with a script that confirms the setup works. See the setup tracks.
See it for yourself
Institute owners and managers can ask for a demo login to try sample lessons, quizzes and a live Python lab. Students can register for the online course.